For StudiosStop paying for influencer promises. Pay for views.For CreatorsGet paid for every view your content generates.
We connect game studios with vetted short-form video creators on a performance-based CPM model. Studios pay only for views generated, and creators earn for the reach they deliver.
WHY KAYAYA
Designed for growth-focused game studios
We remove the financial risks associated with traditional influencer sponsorships.
Performance-Based CPM Payouts
Studios pay through a CPM model based on the views creators generate. No fixed-fee creator deals and no upfront sponsorship risk.
Pay for Views
You only pay for views generated. If a video gets fewer views, your spend is lower; if it gets more views, it scales up to the campaign cap.
No Upfront Sponsorship Risk
Eliminate upfront influencer contract waste. If creators deliver zero reach, you pay zero.
Vetted Short-Form Creators
Only work with approved TikTok, YouTube Shorts, and Instagram Reels creators who match your campaign criteria.
Campaign Reporting
View all submitted video URLs, verify live links, and track view counts directly from your dashboard.
WORKFLOW
How Kayaya Works
A simple, view-based matching process for studios and creators.
Submit your Brief
Tell us about your game, upload your asset pack, and set your target CPM.
Creators Match
Approved creators on TikTok, YouTube Shorts, and Instagram Reels match with your campaign.
Campaign Reporting
Creators submit their video links for review. Review uploaded videos and verified view stats in your dashboard.
Pay for Views
Pay strictly for the verified organic views delivered, eliminating upfront fixed-fee risk.
PRICING
Transparent CPM Pricing
Eliminate fixed-fee risk. Studios pay only for verified organic views generated by creators.
Campaign Budgets
Minimum budget floor to launch a dedicated campaign with pre-vetted creators.
Typical CPM Range
Typical CPM range is $3–10 per 1,000 views, depending on campaign briefs and creator demographics.
Platform Fees
Administration and matching fee based on campaign size.
Why Creators Join Kayaya
Get paid for the views you actually generate. No complex brand negotiations, no waiting months for payment, and absolute transparency on every video you submit.
Get paid per view
Creators earn based on campaign CPM rates and the views their content generates.
Multi-platform earnings
Monetize TikTok, YouTube Shorts, and Instagram Reels in one dashboard.
One brief
Simple, clear campaign instructions with minimal revisions.
Campaign assets in one place
Access hooks, audio packs, and video assets from one download location.
Transparent CPM payouts
Withdraw your earnings in USDT (ERC-20) once your account reaches the $50 minimum threshold. Payouts finalize when the campaign cap is reached OR 14 days have passed since publication.
Drunkslop: Pub crawl COOP
Developed by Gin & Tonic
An upcoming, chaotic co-op party adventure game on Steam needed a wild pre-launch boost. The campaign objective was to generate a massive, cost-effective influx of Steam Wishlists using short-form video algorithms. The result? 1,000+ high-intent wishlists generated within a single wave of dedicated short-form content.
CAMPAIGN HIGHLIGHTS
Top Creators from the Campaign
A selection of key creators who participated in our campaign and delivered outstanding engagement metrics, driving explosive organic visibility.
megetogaming
@megetogaminglupusgg_
@lupusgg_rytni.tv
@rytni.tvQUESTIONS & ANSWERS
Frequently Asked Questions
Ready to Scale Your App Installs?
Connect with vetted creators for dedicated CPM campaigns on TikTok, Shorts, and Reels.